Nominees and winners of ADC*RO Awards 2013

TV

Art, Culture, Media and Entertainment

Nominee:

Agency: Next Advertising
Campaign: OK-ish
Client: BIZ Magazine
Brand: BIZ Days
Creative Director: Liviu David
Copywriter: Liviu David
Art Director: Liviu David
Production Director: Hypno
Production Producers: Traian Ardac, Sebastian Tudor
Post-production Producer: Oana Râpeanu
Production Company: Reload Film


Winner:

Agency: Next Advertising
Campaign: OK-ish
Client: BIZ Magazine
Brand: BIZ Days
Creative Director: Liviu David
Copywriter: Liviu David
Art Director: Liviu David
Production Director: Hypno
Production Producers: Traian Ardac, Sebastian Tudor
Post-production Producer: Oana Râpeanu
Production Company: Reload Film


Fast Moving Consumer Goods

Nominees:

Agency: Papaya Advertising
Campaign: Depeche Cava D'Oro Mode
Client: Alexandrion Group
Brand: Cava D'Oro
Creative Director: Robert Tiderle
Copywriter: Robert Tiderle
Art Director: Petru Cuciuc
Production Director: Răzvan Mărculescu
Production Company: Smart Film Bucharest
Editing Company: Bro Visual

Agency: 23 Communication Ideas
Campaign: Alfers- Simple Pleasures
Client: Alka
Brand: Alfers
Creative Director: Bogdan Naumovici
Copywriter: Antonio Marzavan
Art Director: Radu Roman

Agency: 23 Communication Ideas
Campaign: Ciuc Basculanta "Tip Lorry"
Client: Heineken
Brand: Ciuc
Creative Director: Bogdan Naumovici
Copywriter: Bogdan Costin, Antonio Marzavan
Art Director: Radu Roman
Strategic Planner: Laurențiu Semeniuc
Creative Planner: Alexandru Pomana


Winners:

Agency: Papaya Advertising
Campaign: Depeche Cava D'Oro Mode
Client: Alexandrion Group
Brand: Cava D'Oro
Creative Director: Robert Tiderle
Copywriter: Robert Tiderle
Art Director: Petru Cuciuc
Production Director: Răzvan Mărculescu
Production Company: Smart Film Bucharest
Editing Company: Bro Visual

Agency: 23 Communication Ideas
Campaign: Ciuc Basculanta "Tip Lorry"
Client: Heineken
Brand: Ciuc
Creative Director: Bogdan Naumovici
Copywriter: Bogdan Costin, Antonio Marzavan
Art Director: Radu Roman
Strategic Planner: Laurențiu Semeniuc
Creative Planner: Alexandru Pomana


Others

Nominee:

Agency: Propaganda
Campaign: Hold up/ Jockeys/ Restaurant
Client: Selgros Cash&Carry
Brand: Selgros
Creative Director: Bogdan Moraru
Copywriter: Răzvan Soare
Art Director: Paula Rusu
Production Director: Radu Jude
Strategic Planning Director: Corina Iovan
Strategic Planner: Luciana Bodolan
Media Director: Svetlana Bulacu
Media Manager: Alexandra Postoacă
Client Service Director: Mihaela Giurca
Account Director: Cătălina Bălan
AV Director: Marcela Moldovan
DOP: Marius Panduru
Production Company: Strada Film


Winner:

Agency: Propaganda
Execution: Hold up
Client: Selgros Cash&Carry
Brand: Selgros
Creative Director: Bogdan Moraru
Copywriter: Răzvan Soare
Art Director: Paula Rusu
Production Director: Radu Jude
Strategic Planning Director: Corina Iovan
Strategic Planner: Luciana Bodolan
Media Director: Svetlana Bulacu
Media Manager: Alexandra Postoacă
Client Service Director: Mihaela Giurca
Account Director: Cătălina Bălan
AV Director: Marcela Moldovan
DOP: Marius Panduru
Production Company: Strada Film


Social Services, Public Awareness

Nominee:

Agency: Next Advertising
Campaign: Dogs
Client: Romanian Traffic Police
Brand: Romanian Traffic Police
Creative Director: Liviu David
Copywriter: Semida Duriga
Art Director: Liviu David
Strategic Planner: Semida Duriga
Media Director: Ruxi Muntean
Media Manager: Oana Radu
Production Company: Reload Film


Winner:

Agency: Next Advertising
Campaign: Dogs
Client: Romanian Traffic Police
Brand: Romanian Traffic Police
Creative Director: Liviu David
Copywriter: Semida Duriga
Art Director: Liviu David
Strategic Planner: Semida Duriga
Media Director: Ruxi Muntean
Media Manager: Oana Radu
Production Company: Reload Film


BEST OF TV:

BRONZE

Agency: Next Advertising
Campaign: Dogs
Client: Romanian Traffic Police
Brand: Romanian Traffic Police
Creative Director: Liviu David
Copywriter: Semida Duriga
Art Director: Liviu David
Strategic Planner: Semida Duriga
Media Director: Ruxi Muntean
Media Manager: Oana Radu
Production Company: Reload Film


SILVER

Agency: 23 Communication Ideas
Campaign: Ciuc Basculanta "Tip Lorry"
Client: Heineken
Brand: Ciuc
Creative Director: Bogdan Naumovici
Copywriter: Bogdan Costin, Antonio Marzavan
Art Director: Radu Roman
Strategic Planner: Laurențiu Semeniuc
Creative Planner: Alexandru Pomana

Agency: Propaganda
Execuție: Hold up
Brand: Selgros
Creative Director: Bogdan Moraru
Copywriter: Răzvan Soare
Art Director: Paula Rusu
Production Director: Radu Jude
Strategic Planning Director: Corina Iovan
Strategic Planner: Luciana Bodolan
Media Director: Svetlana Bulacu
Media Manager: Alexandra Postoacă
Client Service Director: Mihaela Giurca
Account Director: Cătălina Bălan
AV Director: Marcela Moldovan
DOP: Marius Panduru
Production Company: Strada Film


GOLD

NO WINNER
RADIO

Fast Moving Consumer Goods

Nominee:

Agency: Publicis România
Campaign: Broccoli
Client: Carrefour
Brand: Carrefour Specialist
Creative Director: Răzvan Căpănescu
Copywriter: Mihai Costache
Art Director: Mihai Costache
Worldwide Creative Director: Erik Vervroegen
Marketing Manager Carrefour: Andreea Mihai


Winner:

Agency: Publicis România
Campaign: Broccoli
Client: Carrefour
Brand: Carrefour Specialist
Creative Director: Răzvan Căpănescu
Copywriter: Mihai Costache
Art Director: Mihai Costache
Worldwide Creative Director: Erik Vervroegen
Marketing Manager Carrefour: Andreea Mihai


BEST OF RADIO:

BRONZE

NO WINNER
SILVER

Agency: Publicis România
Campaign: Broccoli
Client: Carrefour
Brand: Carrefour Specialist
Creative Director: Răzvan Căpănescu
Copywriter: Mihai Costache
Art Director: Mihai Costache
Worldwide Creative Director: Erik Vervroegen
Marketing Manager Carrefour: Andreea Mihai


PRINT

Art, Culture, Media and Entertainment

Nominees:

Agency: Next Advertising
Campaign: Clown
Client: AdPrint Festival
Brand: AdPrint Festival
Creative Director: Liviu David
Copywriter: Laura Dragomir
Art Director: Andreea Timpea

Agency: Jazz Communication
Campaign: Grand Impersonations
Client: Băneasa Investments
Brand: Grand Cinema Digiplex
Creative Director: Valentin Suciu
Copywriter: Alexandra Mitoi
Junior Copywriter: Andrei Stanciu
Art Director: Octavian Belintan


Winner:

Agency: Next Advertising
Campaign: Clown
Client: AdPrint Festival
Brand: AdPrint Festival
Creative Director: Liviu David
Copywriter: Laura Dragomir
Art Director: Andreea Timpea


Corporate Image

Nominee:

Agency: GMP Advertising
Campaign: Real Power: Magnet / Syringe / Pill
Client: International Advertising Association
Brand: International Advertising Association
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Florin Pădurean
Senior Strategic Planner: Alice Tătaru

Winner:

NO WINNER
Durables and Other Consumer Goods

Nominee:

Agency: GMP Advertising
Campaign: The Chicken Skin Cheesecake
Client: Arctic
Brand: Arctic TET Refrigerator
Creative Director: Mihai Gongu
Group Creative Director: Ioana Munteanu
Copywriter: Anca Manolache, Ioana Munteanu
Art Director: Radu Rebei
Account Manager: Alexandra Mihalca
Brand Manager Arctic: Andreea Lazaridis
Photography: New Folder


Winner:

Agency: GMP Advertising
Campaign: The Chicken Skin Cheesecake
Client: Arctic
Brand: Arctic TET Refrigerator
Creative Director: Mihai Gongu
Group Creative Director: Ioana Munteanu
Copywriter: Anca Manolache, Ioana Munteanu
Art Director: Radu Rebei
Account Manager: Alexandra Mihalca
Brand Manager Arctic: Andreea Lazaridis
Photography: New Folder


Fashion and Lifestyle

Nominee:

Agency: Rusu+Borțun Brand Growers
Campaign: The Handcuffs
Client: Millenium People
Brand: Institute, The Cafe
Creative Director: Marc Borțun
Copywriter: Mircea Crăciun
Art Director: Marc Borțun
Project Manager: Luiza Olaru
DTP: Anca Uscătescu
Photographer: Costas Ivanov


Winner:

NO WINNER


Fast Moving Consumer Goods

Nomineees:

Agency: Publicis România
Campaign: Cat
Client: Nutrivet
Brand: Nutrivet Wild Salmon Oil
Creative Director: Răzvan Căpănescu
Copywriter: Cosmin Baba
Art Director: Raluca Băraru
Retoucher: Raluca Băraru
Photography: Dan Vezentan
Production Producer: Vlad Opreanu
Production Company: New Folder Creative Studio

Agency: Publicis România
Campaign: Dog
Client: Nutrivet
Brand: Nutrivet Wild Salmon Oil
Creative Director: Răzvan Căpănescu
Copywriter: Cosmin Baba
Art Director: Raluca Băraru
Retoucher: Raluca Băraru
Photography: Dan Vezentan
Production Producer: Vlad Opreanu
Production Company: New Folder Creative Studio


Winner:

Agency: Publicis România
Campaign: Dog
Client: Nutrivet
Brand: Nutrivet Wild Salmon Oil
Creative Director: Răzvan Căpănescu
Copywriter: Cosmin Baba
Art Director: Raluca Băraru
Retoucher: Raluca Băraru
Photography: Dan Vezentan
Production Producer: Vlad Opreanu
Production Company: New Folder Creative Studio


Others

Nominees:

Agency: Rusu+Borțun Brand Growers
Campaign: Orange Cells
Client: Synevo România
Brand: Synevo Medical Labs
Creative Director: Cătălin Rusu
Copywriter: Mircea Crăciun, Cătălin Rusu
Art Director: Mircea Crăciun, Cătălin Rusu, Anca Uscătescu, Marc Borțun
Brand Growing Director: Iulian Angheluță
Production Manager: Luiza Olaru
Illustrator / Photographer: New Folder Creative Studio

Agency: Rusu+Borțun Brand Growers
Campaign: Red Cells
Client: Synevo România
Brand: Synevo Medical Labs
Creative Director: Cătălin Rusu
Copywriter: Mircea Crăciun, Cătălin Rusu
Art Director: Mircea Crăciun, Cătălin Rusu, Anca Uscătescu, Marc Borțun
Brand Growing Director: Iulian Angheluță
Production Manager: Luiza Olaru
Illustrator / Photographer: New Folder Creative Studio


Winner:

NO WINNER


Social Services, Public Awareness

Nominees:

Agency: Rusu+Borțun Brand Growers
Campaign: Good deeds can also be sensational!
Client: Millenium People
Brand: Civil Society Gala
Creative Director: Marc Borțun
Copywriter: Mircea Crăciun
Art Director: Marc Borțun

Agency: Mercury360 Communications
Campaign: Traffic News
Client: Romanian Police
Brand: Bucharest Traffic Police
Creative Director: Liviu Țurcanu
Copywriter: Toni Bunaiasu
Art Director: Mihai Tigleanu, Adrian Ghiță
Account manager: Ana Maria David
Photographer: Alexandru Dan


Winner:

NO WINNER


BEST OF PRINT:

BRONZE

Agency: GMP Advertising
Campaign: The Chicken Skin Cheesecake
Client: Arctic
Brand: Arctic TET Refrigerator
Creative Director: Mihai Gongu
Group Creative Director: Ioana Munteanu
Copywriter: Anca Manolache, Ioana Munteanu
Art Director: Radu Rebei
Account Manager: Alexandra Mihalca
Brand Manager Arctic: Andreea Lazaridis
Photography: New Folder

Agency: Publicis România
Campaign: Dog
Client: Nutrivet
Brand: Nutrivet Wild Salmon Oil
Creative Director: Răzvan Căpănescu
Copywriter: Cosmin Baba
Art Director: Raluca Băraru
Retoucher: Raluca Băraru
Photography: Dan Vezentan
Production Producer: Vlad Opreanu
Production Company: New Folder Creative Studio


SILVER

NO WINNER


GOLD

NO WINNER


OOH

Automotive and automotive products

Nominees:

Agency: Geometry Global
Campaign: Mini Wreck
Client: Opel
Brand: Opel
Creative Director: Mihai Fetcu
Copywriter: Radu Constantinescu
Art Director: Arpad Fekete
Strategy: Dana Pascu
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager Opel: Simona Negoita

Agency: Geometry Global
Campaign: Adam Like
Client: Opel
Brand: Adam
Creative Director: Mihai Fetcu
Copywriter: Marius Matei
Art Director: Bogdan Teodorescu
Head of Art: Ștefan Vasilachi
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager: Simona Negoita


Winner:

Agency: Geometry Global
Campaign: Mini Wreck
Client: Opel
Brand: Opel
Creative Director: Mihai Fetcu
Copywriter: Radu Constantinescu
Art Director: Arpad Fekete
Strategy: Dana Pascu
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager Opel: Simona Negoita


Fast Moving Consumer Goods

Nominees:

Agency: Friends Advertising
Campaign: Silva LaughDispenser
Client: Heineken România
Brand: Silva
Creative Director: Adrian Preda, Sorin Trâncă
Copywriter: Vladi Păunescu
Art Director: Bojan Spasic
Account Director: Oana Andrei
Client Service Director: Ioana Teodorescu
Tehnical Implementation: Jola Engineering

Agency: Publicis România
Campaign: Cat
Client: Nutrivet
Brand: Nutrivet Wild Salmon Oil
Creative Director: Răzvan Căpănescu
Copywriter: Cosmin Baba
Art Director: Raluca Băraru
Retoucher: Raluca Băraru
Photography: Dan Vezentan
Production Producer: Vlad Opreanu
Production Company: New Folder Creative Studio

Agency: Publicis România
Campaign: Dog
Client: Nutrivet
Brand: Nutrivet Wild Salmon Oil
Creative Director: Răzvan Căpănescu
Copywriter: Cosmin Baba
Art Director: Raluca Băraru
Retoucher: Raluca Băraru
Photography: Dan Vezentan
Production Producer: Vlad Opreanu
Production Company: New Folder Creative Studio

Agency: Lowe & Partners
Campaign: Beck's Art Label
Client: Beck's
Brand: Beck's
Creative Director: Manuela Gogu
Copywriter: Aura Sorescu Alboiu
Art Director: Laurențiu Dumbravă
Account Manager: Corina Angearu
Account Executive: Andreea Daniel
Brand Manager: Ecaterina Bordei
Other agency: Mobile Works
Other Credits: Elena Dospinescu, e-Thinker

Agency: GMP Advertising
Campaign: The University Square Billboard
Client: Ursus Breweries
Brand: Timișoreana
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Florian Nistor
Account Director: Catrinel Manolescu


Winner:

Agency: Friends Advertising
Campaign: Silva LaughDispenser
Client: Heineken România
Brand: Silva
Creative Director: Adrian Preda, Sorin Trâncă
Copywriter: Vladi Păunescu
Art Director: Bojan Spasic
Account Director: Oana Andrei
Client Service Director: Ioana Teodorescu
Tehnical Implementation: Jola Engineering


Social Services, Public Awareness

Nominee:

Agency: Mercury360 Communications
Campaign: Traffic News
Client: Romanian Police
Brand: Bucharest Traffic Police
Creative Director: Liviu Țurcanu
Copywriter: Toni Bunaiasu
Art Director: Mihai Tigleanu, Adrian Ghiță
Account manager: Ana Maria David
Photographer: Alexandru Dan


Winner:

NO WINNER


BEST OF OOH:

BRONZE

Agency: Friends Advertising
Campaign: Silva LaughDispenser
Client: Heineken România
Brand: Silva
Creative Director: Adrian Preda, Sorin Trâncă
Copywriter: Vladi Păunescu
Art Director: Bojan Spasic
Account Director: Oana Andrei
Client Service Director: Ioana Teodorescu
Tehnical Implementation: Jola Engineering


SILVER

Agency: Geometry Global
Campaign: Mini Wreck
Client: Opel
Brand: Opel
Creative Director: Mihai Fetcu
Copywriter: Radu Constantinescu
Art Director: Arpad Fekete
Strategy: Dana Pascu
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager Opel: Simona Negoita


ONLINE

Art, Culture, Media and Entertainment

Nominee:

Agency: GMP Advertising & Webstyler
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gândul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Fȋrtat
General Manager: Felix Tătaru


Winner:

Agency: GMP Advertising & Webstyler
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gândul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Fȋrtat
General Manager: Felix Tătaru
Other agency: WEBSTYLER


Durables and Other Consumer Goods

Nominees:

Agency: Digital Star & Starcom
Campaign: The Creativity Manifesto
Client: Samsung România
Brand: Samsung Galaxy Note II
Creative Director: Denisa Pielescu
Copywriter: Denisa Pielescu, Elena Sumudica
Art Director: Paul Gergely
Other Credits: Alexandru Nicolescu, Vasile Scutaru, Ilinca Nitu, Laurențiu Dumitrescu

Agency: Digital Star & Starcom
Campaign: The Note 10.1 Journey
Client: Samsung România
Brand: Galaxy Note 10.1
Copywriter: Denisa Pielescu
Art Director: Paul Gergely
Other Credits: Alexandru Nicolescu, Vasile Scutaru, Ilinca Nitu


Winner:

NO WINNER


Fast Moving Consumer Goods

Nominees:

Agency: Green Pixel Interactive
Campaign: The Carolers [Colindătorii]
Client: URSUS Breweries
Brand: Timișoreana
Creative Director: Marius Deak
Copywriter: Oana Subțirică, Eliza Cotabita
Art Director: Robert Badea, Alex Ionescu, Tina Necula

Agency: GMP Advertising
Campaign: All the gold we need
Client: Ursus Breweries
Brand: Timișoreana
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Florian Nistor
Account Director: Catrinel Manolescu


Winner:

NO WINNER


Telecommunications

Nominee:

Agency: Publicis România
Campaign: Orange Christmas Tree
Client: Orange
Brand: Orange - Facebook page
Creative Director: Silviu Nedelschi
Copywriter: Anca Baciu
Art Director: Diana Papuc
Chief Creative Officer: Răzvan Căpănescu
Head of Orange Division: Daniel Raicea
Senior Account Manager: Oana Radu
BTL Account Manager: Andreea Nedelea
Digital Creative Planner: Elis Iaia
Digital Art director: Ciprian Frunzeanu
Other agencies: Publicis Events, Publicis Online

Winner:

NO WINNER


Social Services, Public Awareness

Nominee:

Agency: Kinecto
Campaign: The Launch of the Kindness Exchange Market
Client: BCR / ERSTE BANK
Brand: Bursa Binelui
Creative Director: Radu Ionescu
Copywriter: Ștefan Perju
Art Director: Marius Vlad
Digital Strategist: Adela Puescu
Account Director: Laura Ulea
Other credits: Octavian Arnaut, Art Director


Winner:

NO WINNER


BEST OF ONLINE:

BRONZE

NO WINNER


SILVER

Agency: GMP Advertising & Webstyler
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gândul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Firtat
General Manager: Felix Tătaru


PUBLIC RELATIONS

Marketing PR

Art, Culture, Media and Entertainment

Nominee:

Agency: People Public Relationships Agency
Campaign: The „George Enescu Festival” live @ Grand Cinema Digiplex
Client: Grand Cinema Digiplex
Brand: Grand Cinema Digiplex
Managing Partner: Tudor Dăescu
PR Manager: Ioan Dăescu
PR Manager: Maria Constantin


Winner:

NO WINNER


Durables and Other Consumer Goods

Nominees:

Agency: 2ActivePR
Campaign: Lenovo Dustbusters Campaign
Client: Lenovo
Brand: Lenovo ThinkPad
Account Manager: Silviu Ștefănescu
Sports PR: Radu Restivan
General Manager: Corina Bârlădeanu

Agency: People Public Relationships Agency
Campaign: The Launch of Samsung GALAXY Camera
Client: Samsung Electronics România
Brand: Samsung GALAXY Camera
Managing Partner: Tudor Dăescu
PR Manager: Maria Constantin
PR Manager: Andreea Albuț


Winner:

Agency: 2ActivePR
Campaign: Lenovo Dustbusters Campaign
Client: Lenovo
Brand: Lenovo ThinkPad
Account Manager: Silviu Ștefănescu
Sports PR: Radu Restivan
General Manager: Corina Bârlădeanu


Fashion and Lifestyle

Nominee:

Agency: People Public Relationships Agency
Campaign: The Revival of Cafeneaua Veche
Client: Cafeneaua Veche
Brand: Cafeneaua Veche
Managing Partner: Tudor Dăescu
PR Manager: Ioan Dăescu
PR Manager: Maria Constantin
Other agency: Gavrilă & Asociații


Winner:

Agency: People Public Relationships Agency
Campaign: The Revival of Cafeneaua Veche
Client: Cafeneaua Veche
Brand: Cafeneaua Veche
Managing Partner: Tudor Dăescu
PR Manager: Ioan Dăescu
PR Manager: Maria Constantin
Other agency: Gavrilă & Asociații


Fast Moving Consumer Goods

Nominees:

Agency: BORŢUN•OLTEANU
Campaign: Lay’s Farmer’s Duel
Client: PepsiCo România (Star Foods EM)
Brand: Lay’s
Managing Director: Bogdan Theodor Olteanu
PR Manager: Ioana Plopeanu
Account Manager: Teodora Văcariu

Agency: GolinHarris
Campaign: Pepsi - Grab your summer
Client: PepsiCo
Brand: Pepsi
Head of Corporate Division: Monica Botez
Senior Manager: Irina Roncea
Community Manager: Raluca Duță
Creative Associate: Simina Zidaru
Senior Media Associate: Adina Cirstea

Agency: McCann PR
Campaign: Share a Coca-Cola
Client: Coca-Cola România
Brand: Coca-Cola
Account Director: Lavinia Chican, Ludmila Tones
Senior Account Executive: Ana Nilă

Agency: GolinHarris
Campaign: Tea & The City: Urban adventures with Lipton
Client: PepsiCo
Brand: Lipton
Head of Corporate Division: Monica Botez
Senior Manager: Irina Roncea
Manager: Roxana Diba
Community Manager: Raluca Duță
Media Associate: Anca Marcu


Winners:

Agency: BORŢUN•OLTEANU
Campaign: Lay’s Farmer’s Duel
Client: PepsiCo România (Star Foods EM)
Brand: Lay’s
Managing Director: Bogdan Theodor Olteanu
PR Manager: Ioana Plopeanu
Account Manager: Teodora Văcariu

Agency: GolinHarris
Campaign: Pepsi - Grab your summer
Client: PepsiCo
Brand: Pepsi
Head of Corporate Division: Monica Botez
Senior Manager: Irina Roncea
Community Manager: Raluca Duță
Creative Associate: Simina Zidaru
Senior Media Associate: Adina Cirstea


Telecommunications

Nominee:

Agency: Rogalski Damaschin Public Relations
Campaign: 3PLAY House
Client: Romtelecom
Brand: Romtelecom
Creative Leader: Alina Damaschin
Communication Manager: Anda Copaceanu
Social Media Manager: Cristiana Andrei
Other Credits: Irina Ilie, Senior Public Relations Specialist, Romtelecom; Alina Iamandi, Senior Public Relations Specialist, Romtelecom

Winner:

Agency: Rogalski Damaschin Public Relations
Campaign: 3PLAY House
Client: Romtelecom
Brand: Romtelecom
Creative Leader: Alina Damaschin
Communication Manager: Anda Copaceanu
Social Media Manager: Cristiana Andrei
Other Credits: Irina Ilie, Senior Public Relations Specialist, Romtelecom; Alina Iamandi, Senior Public Relations Specialist, Romtelecom


Others

Nominee:

Agency: McCann PR
Campaign: The Green Laboratory for Recycling
Client: Eco-Rom Ambalaje
Brand: The Green Laboratory for Recycling
Managing Partner: Imola Zoltan
Project Manager: Mihaela Dumitrascu
Media Relations Manager: Alina Croitoru
Other Credits: Lorita Constantinescu, Communication Director, Eco-Rom Ambalaje; Gabriela Neacsu, Media Relations and PR Coordinator, Eco-Rom Ambalaje


Winner:

NO WINNER


Corporate Communication

Art, Culture, Media and Entertainment

Nominee:

Agency: GMP Advertising & Webstyler
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gândul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Senior Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Firtat
General Manager: Felix Tătaru


Winner:

Agency: GMP Advertising & Webstyler
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gândul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Senior Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Firtat
General Manager: Felix Tătaru


Automotive and Automotive Products

Nominee:

Agency: GolinHarris
Campaign: The Excellence Guide
Client: Mercedes-Benz România
Brand: Mercedes-Benz
Senior Manager, Consumer Division: Alina Popa
Manager, Consumer Division: Ana Trif
Community Manager, Consumer Division: Diana Bucuroiu
Media Associate, Consumer Division: Cătălina Ion


Winner:

NO WINNER


Fast Moving Consumer Goods

Nominee:

Agency: GolinHarris
Campaign: Discover the CAROLIst Inside!
Client: Caroli Foods Group
Brand: Caroli Foods Group
Senior PR Manager: Alina Chelu
Media Associate: Livia Voicu
Creative Associate: Simina Zidaru



Winner:

NO WINNER


Financial Services

Nominees:

Agency: Draftfcb România
Campaign: Unicredit UEFA Champions League Trophy Tour 2013
Client: UniCredit Tiriac Bank
Brand: Unicredit UEFA Champions League Trophy Tour
PR&Events Director: Ana-Maria Pascaru
PR Manager: Corina Coman
Events Manager: Ana Velici
BTL Manager: Dan Postolachi
Account Manager: Simina Lambrino
Senior Account Executive: Andreea Serbu

Agency: Nicola Porter Novelli
Campaign: Engage+, we value your opinion
Client: OTP Bank România
Brand: OTP Bank România
Managing Partner: Sorina Mihai
Communication Consultants: Loredana Oproiu
Communication Executive: Ana Raduta

Agency: GolinHarris
Campaign: Fondul Proprietatea: Tripartite Mission
Client: Franklin Templeton Investments
Brand: Franklin Templeton Investments
Head of Corporate Division: Monica Botez
Manager, Corporate Division: Dan Carp
Media Associate, Corporate Division: Ștefan Bota


Winner:

NO WINNER


Social Campaigns PR

Social awareness (non-commercial social campaigns)

Nominees:

Agency: Next Advertising
Campaign: Dogs
Client: Romanian Traffic Police
Brand: Romanian Traffic Police
Creative Director/Director/DOP&Editor: Liviu David
Account Manager: Semida Duriga
Strategic Planner: Semida Duriga
CSR communication: Floriana Scanteie
PR specialist: Floriana Scanteie
Media Director: Ruxi Muntean
Media Manager: Oana Radu
Production Company: Reload Film

Agency: Rogalski Damaschin Public Relations
Campaign: House Of Cards
Client: Amnesty International
Brand: Amnesty International
Creative Leader: Alina Damaschin
Communication Manager: Alexandra Radu
Social Media Manager: Cristiana Andrei
Other Credits: Viorel Holovach, ART Director Tempo Advertising; Matei Pfeifer, Event Planer 360 Revolution

Agency: Lowe & Partners
Campaign: Your dream, their nightmare
Client: Romanian Red Cross
Brand: CRR SOS
Creative Director: Manuela Gogu
Copywriter: Maria Nagy
Art Director: Alexandru Micu
Account Executive: Ioana Vulcan
Other Agencies: GolinHarris, Senior Hyper, BPN

Agency: Nicola Porter Novelli
Campaign: Diapers Jogging
Client: NUTRICIA, NGO White Cross for Maternal Health Services and Red Cross (Sector 6 Branch)
Brand: “Health for Mothers and Toddlers” (SAMAS)
Managing Partner: Sorina Mihai
Communication Consultant: Luiza Cretu
Communication Executive: Ioana Moneanu

Agency: Geometry Global
Campaign: Today you won't be abused!
Client: A&D Pharma
Brand: Sensiblu Foundation
Creative Director: Mihai Fetcu
Copywriters: Sorana Somesan, Alina Varlanuta
Art Director: Florina Alexandru, Răzvan Ludu
Strategy: Alina Buzatu, Cristina Ungureanu
New Business Director: Radu Glont
Client: Director Executiv Sensiblu Foundation: Cristina Horia

Agency: McCann PR
Campaign: It’s time for Hepatitis C patients to take the matter on their own hands
Client: Romanian Association for Patient Protection
Brand: Hepatitis C - disease awareness
Senior Consultant: Ruxandra Vasilescu
Account Executive: Bianca Severin, Cristina Bojoga


Winners:

Agency: Next Advertising
Campaign: Dogs
Client: Romanian Traffic Police
Brand: Romanian Traffic Police
Creative Director/Director/DOP&Editor: Liviu David
Account Manager: Semida Duriga
Strategic Planner: Semida Duriga
CSR communication: Floriana Scanteie
PR specialist: Floriana Scanteie
Media Director: Ruxi Muntean
Media Manager: Oana Radu
Production Company: Reload Film

Agency: Geometry Global
Campaign: Today you won't be abused!
Client: A&D Pharma
Brand: Sensiblu Foundation
Creative Director: Mihai Fetcu
Copywriters: Sorana Somesan, Alina Varlanuta
Art Director: Florina Alexandru, Răzvan Ludu
Strategy: Alina Buzatu, Cristina Ungureanu
New Business Director: Radu Glont
Client: Director Executiv Sensiblu Foundation: Cristina Horia


CSR Campaigns

Nominees:

Agency: GolinHarris
Campaign: Green at Education for Traffic Circulation!
Client: Lidl
Brand: Lidl
Senior Manager, Consumer Division: Alina Chelu
Manager, Consumer Division: Roxana Diba
Media Associate, Consumer Division: Stefana Prozan
Community Manager: Raluca Duță
Other Agencies: Wave Division & GPD Idea Advertising Agency

Agency: THE PRACTICE România
Campaign: New Skills for New Jobs
Client: Samsung Electronics România
Brand: Samsung Corporate
Co-Managing Directors: Monica Jitariuc, Oana Bulexa
PR Managers: Sorina Mihail, Roxana Firoiu, Dumitrita Hirtie
Social Media manager: Mirabela Dinu

Agency: GolinHarris
Campaign: The NO Project powered by Bancpost
Client: Bancpost
Brand: Bancpost
Head of Corporate Division: Monica Botez
Senior Manager: Irina Roncea
Senior Media Associate: Anca Marcu
Community Manager: Raluca Duță
Digital Media Specialist: Bogdan Dascalescu


Winner:

NO WINNER


BEST OF PUBLIC RELATIONS:

BRONZE

NO WINNER


SILVER

Agency: Next Advertising
Campaign: Dogs
Client: Romanian Traffic Police
Brand: Romanian Traffic Police
Creative Director/Director/DOP&Editor: Liviu David
Account Manager: Semida Duriga
Strategic Planner: Semida Duriga
CSR communication: Floriana Scanteie
PR specialist: Floriana Scanteie
Media Director: Ruxi Muntean
Media Manager: Oana Radu
Production Company: Reload Film


GOLD

Agency: GMP Advertising & Webstyler
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gândul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Senior Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Firtat
General Manager: Felix Tătaru


Direct Communication

Automotive and Automotive Products

Nominees:

Agency: Geometry Global
Campaign: Mini Wreck
Client: Opel
Brand: Opel
Creative Director: Mihai Fetcu
Copywriter: Radu Constantinescu
Art Director: Arpad Fekete
Strategy: Dana Pascu
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager Opel: Simona Negoita

Agency: Geometry Global
Campaign: Adam Like
Client: Opel
Brand: Adam
Creative Director: Mihai Fetcu
Copywriter: Marius Matei
Art Director: Bogdan Teodorescu
Head of Art: Ștefan Vasilachi
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager: Simona Negoita


Winner:

Agency: Geometry Global
Campaign: Mini Wreck
Client: Opel
Brand: Opel
Creative Director: Mihai Fetcu
Copywriter: Radu Constantinescu
Art Director: Arpad Fekete
Strategy: Dana Pascu
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager Opel: Simona Negoita


Corporate Image

Nominee:

Agency: Next Advertising
Campaign: The Brief Calendar
Client: Next Advertising
Brand: Next Advertising
Creative Director: Liviu David
Copywriter: Laura Dragomir
Art Director: Adrian Isaia
Production Director: Olivia Grigorescu
Production Manager: Petrut Rosca
Production Company: Fabrik


Winner:

NO WINNER


Fast Moving Consumer Goods
Nominee:

Agency: SENIORHYPER
Campaign: Be your own milkman!
Client: FrieslandCampina România
Brand: Napolact
Creative Director: Vasile Alboiu
Copywriter: Miruna Dumitrescu
Social Media Manager: Dana Cucos
Account Manager: Irina Ivan
Account executive: Gabriela Stanca
Project Manager: Ionut Ciubotariu
Action Script Developer: Valentin Vasilescu


Winner:

Agency: SENIORHYPER
Campaign: Be your own milkman!
Client: FrieslandCampina România
Brand: Napolact
Creative Director: Vasile Alboiu
Copywriter: Miruna Dumitrescu
Social Media Manager: Dana Cucos
Account Manager: Irina Ivan
Account executive: Gabriela Stanca
Project Manager: Ionut Ciubotariu
Action Script Developer: Valentin Vasilescu


Financial Services

Nominee:

Agency: Draftfcb România
Campaign: Football is in the heart
Client: UniCredit Tiriac Bank
Brand: UniCredit Tiriac Bank and MasterCard
Creative Director: Bogdan Moraru
Senior Copywriter: Dragoș Raicu
Copywriter: Andrei Mihăilescu
Art Director: Tiberiu Papa
Strategic Planner: Bogdan Ioniță
Account Manager: Simina Lambrino
Senior Account Executive: Andreea Serbu
BTL Managers: Dan Postolachi, Ana Velici
PR Manager: Ana-Maria Pascaru
Developer: Mihai Moldovan, Binovate


Winner:

Agency: Draftfcb România
Campaign: Football is in the heart
Client: UniCredit Tiriac Bank
Brand: UniCredit Tiriac Bank and MasterCard
Creative Director: Bogdan Moraru
Senior Copywriter: Dragoș Raicu
Copywriter: Andrei Mihăilescu
Art Director: Tiberiu Papa
Strategic Planner: Bogdan Ioniță
Account Manager: Simina Lambrino
Senior Account Executive: Andreea Serbu
BTL Managers: Dan Postolachi, Ana Velici
PR Manager: Ana-Maria Pascaru
Developer: Mihai Moldovan, Binovate


Telecommunications

Nominee:

Agency: SENIORHYPER
Campaign: Orange Interactive Orchestra
Client: Orange
Brand: Orange
Creative Director: Vasile Alboiu
Copywriter: Alin Marghidanu
Art Director: Laurentiu Stere
Production Manager: Ionuț Ciubotariu
Project Manager: Alex Hertog
Client Service Director: Alexandra Ivan
Senior Account Manager: Mădălina Barbu
Account Manager: Adrian Rădulescu
IT specialist: Cătălin Ungureanu
Other Credits: Teo Onicel, Team leader Action Script; Ștefan Zibilian, Team leader Web-development
Other Agency: Initiative Media


Winner:

NO WINNER


Social Services, Public Awareness

Nominee:

Agency: Lowe & Partners
Campaign: White Night for Black Days
Client: Romanian Red Cross
Brand: CRR SOS
Creative Director: Manuela Gogu
Copywriter: Maria Nagy
Art Director: Alexandru Micu
Account Executive: Ioana Vulcan
Other Agencies: GolinHarris, Senior Hyper, BPN


Winner:

NO WINNER


BEST OF DIRECT COMMUNICATION:

BRONZE

Agency: SENIORHYPER
Campaign: Be your own milkman!
Client: FrieslandCampina România
Brand: Napolact
Creative Director: Vasile Alboiu
Copywriter: Miruna Dumitrescu
Social Media Manager: Dana Cucos
Account Manager: Irina Ivan
Account executive: Gabriela Stanca
Project Manager: Ionut Ciubotariu
Action Script Developer: Valentin Vasilescu

Agency: Draftfcb România
Campaign: Football is in the heart
Client: UniCredit Tiriac Bank
Brand: UniCredit Tiriac Bank and MasterCard
Creative Director: Bogdan Moraru
Senior Copywriter: Dragoș Raicu
Copywriter: Andrei Mihăilescu
Art Director: Tiberiu Papa
Strategic Planner: Bogdan Ioniță
Account Manager: Simina Lambrino
Senior Account Executive: Andreea Serbu
BTL Managers: Dan Postolachi, Ana Velici
PR Manager: Ana-Maria Pascaru
Developer: Mihai Moldovan, Binovate


SILVER

NO WINNER
GOLD

Agency: Geometry Global
Campaign: Mini Wreck
Client: Opel
Brand: Opel
Creative Director: Mihai Fetcu
Copywriter: Radu Constantinescu
Art Director: Arpad Fekete
Strategy: Dana Pascu
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager Opel: Simona Negoita


Media

Automotive and Automotive Products

Nominee:

Agency: Geometry Global
Campaign: Mini Wreck
Client: Opel
Brand: Opel
Creative Director: Mihai Fetcu
Copywriter: Radu Constantinescu
Art Director: Arpad Fekete
Strategy: Dana Pascu
CS: Account Manager: Nicoleta Dima, Sr. Account Manager: Patricia Arbanas
New Business Director: Radu Glont
Client: Marketing Manager Opel: Simona Negoita


Winner:

NO WINNER


Fast Moving Consumer Goods

Nominee:

Agency: Mindshare
Campaign: DERO Disruption
Client: Unilever SCE
Brand: DERO
Credits: Iulia Floricica, Brand Builder Dero, Unilever SCE; Ciprian Gogoasa, Managing Director, engines; Lavinia Goia, Account Director, Mindshare; Cristiana Cliseru, Account Manager, Friends Advertising
Other Agencies: engines, Kinecto, Friends Advertising


Winner:

Agency: Mindshare
Campaign: DERO Disruption
Client: Unilever SCE
Brand: DERO
Credits: Iulia Floricica, Brand Builder Dero, Unilever SCE; Ciprian Gogoasa, Managing Director, engines; Lavinia Goia, Account Director, Mindshare; Cristiana Cliseru, Account Manager, Friends Advertising
Other Agencies: engines, Kinecto, Friends Advertising


BEST OF MEDIA:

BRONZE

NO WINNER
SILVER

Agency: Mindshare
Campaign: DERO Disruption
Client: Unilever SCE
Brand: DERO
Credits: Iulia Floricica, Brand Builder Dero, Unilever SCE; Ciprian Gogoasa, Managing Director, engines; Lavinia Goia, Account Director, Mindshare; Cristiana Cliseru, Account Manager, Friends Advertising
Other Agencies: engines, Kinecto, Friends Advertising


INTEGRATED CAMPAIGNS

Art, Culture, Media and Entertainment

Nominees:

Agency: GMP Advertising & Webstyler
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gândul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Firtat
General Manager: Felix Tătaru

Agency: Propaganda&V8
Campaign: The Anti-Rudeness Atlas 2.0.
Client: Radio Guerrilla
Brand: Radio Guerrilla
Creative Director: Bogdan Moraru
Copywriter: Răzvan Soare
Art Director: Ionuț Negrilă
Head of Digital: Ionuț Andrei
Junior Copywriter: Alecsandra Popa
DTP: George Paraschiv
Ilustrator: Tibi Tircomnicu
Web designer : Iulia Stefanica
Strategic Planner: Luciana Bodolan
Strategic Planner Co-Director: Corina Iovan
Account Executive: Ana-Maria Lazăr
Account Manager: Cătălina Bălan
Client Service Director: Mihaela Giurca


Winners:

Agency: GMP Advertising & Webstyler
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gândul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Firtat
General Manager: Felix Tătaru

Agency: Propaganda&V8
Campaign: The Anti-Rudeness Atlas 2.0.
Client: Radio Guerrilla
Brand: Radio Guerrilla
Creative Director: Bogdan Moraru
Copywriter: Răzvan Soare
Art Director: Ionuț Negrilă
Head of Digital: Ionuț Andrei
Junior Copywriter: Alecsandra Popa
DTP: George Paraschiv
Ilustrator: Tibi Tircomnicu
Web designer : Iulia Stefanica
Strategic Planner: Luciana Bodolan
Strategic Planner Co-Director: Corina Iovan
Account Executive: Ana-Maria Lazăr
Account Manager: Cătălina Bălan
Client Service Director: Mihaela Giurca


Social Services, Public Awareness

Nominee:

Agency: Rusu+Borțun Brand Growers
Campaign: Good deeds can also be sensational!
Client: Millenium People
Brand: Civil Society Gala
Creative Director: Marc Borțun
Copywriter: Mircea Crăciun
Art Director: Marc Borțun
Other Credits: Kanal D


Winner:

Agency: Rusu+Borțun Brand Growers
Campaign: Good deeds can also be sensational!
Client: Millenium People
Brand: Civil Society Gala
Creative Director: Marc Borțun
Copywriter: Mircea Crăciun
Art Director: Marc Borțun
Other Credits: Kanal D


BEST OF INTEGRATED CAMPAIGNS:

BRONZE

NO WINNER


SILVER

Agency: GMP Advertising
Campaign: Why Don't You Come Over?
Client: Mediafax Group
Brand: Gandul.info
Creative Director: Mihai Gongu
Copywriter: Mihai Gongu
Art Director: Alina Zaharescu
Account Director: Catrinel Manolescu
PR Account Director: Simona Firtat
General Manager: Felix Tătaru
Other agency: WEBSTYLER
GOLD

NO WINNER
Special Awards:

COPYWRITER OF THE YEAR:
Mihai Gongu
Agency: GMP Advertising
Campaign: Why don’t you come over
Client: Mediafax Group
Brand: Gandul.info
ART DIRECTOR OF THE YEAR:
Raluca Băraru
Agency: Publicis
Campaign: Dog
Client: Nutrivet
Brand: Nutrivet Wild Salmon Oil
YOUNG CREATIVE OF THE YEAR:
Daniel Dobrin (Copywriter McCann Erickson)
&
Alex Beltechi (Art Director Three)